Walter Cade

With more than three decades of local/national experience in sales, sponsorships
and partner development, Walter Cade was named sales leader in May 2024 for
two of Chicago’s most prestigious media properties: NBC 5 Chicago (WMAQ-TV)
and Telemundo Chicago (WSNS-TV).This expanded role accompanies Cade’s longstanding leadership position for NBCUniversal Local, overseeing sales for the NBC Sports Regional Networks and sports partnerships for NBC- and Telemundo-owned stations, which serve
over 30 media markets.

Before leading sales for the NBC Sports Regional Networks, which he began in
2017, Cade spent 16 years in top sales roles with NBC Sports Chicago (formerly
Comcast SportsNet and Fox Sports Net), including as Vice President of Sales. He
also served as the Chicago regional sports networks’ General Sales Manager and
National Sales Manager. Prior to joining the Chicago regional sports network in 2001, Cade held a variety of Chicago-based sales, media and sponsorship roles for leading companies, including Starcom Worldwide, Group W Sports Marketing, Katz Media Group and the NBA’s Chicago Bulls.

Cade, a Chicago-area native, is a graduate of Western Michigan University,
where he earned a bachelor’s degree in communications and media studies.